The founder of The Second Floor Salon, Rogerio Cavalcante, has joined other inspiring Latinx entrepreneurs on a list of prominent figures in the haircare industry.
"Founding a haircare brand in this industry has been both exciting and challenging. It’s similar to crafting a work of art: you start with a vision and slowly piece it together. From developing unique formulations to navigating the complexities of marketing and distribution, there’s a constant learning curve. But imagining the impact on people’s lives, and witnessing their confidence grow, makes it all worthwhile. It’s a journey of passion, persistence, and, above all, dedication to helping people look and feel their best."