5 Hispanic and Latinx Haircare Founders Talk Culture, Representation, and How Their Heritage Influences Their Brand

 "Founding a haircare brand in this industry has been both exciting and challenging. It’s similar to crafting a work of art: you start with a vision and slowly piece it together. From developing unique formulations to navigating the complexities of marketing and distribution, there’s a constant learning curve. But imagining the impact on people’s lives, and witnessing their confidence grow, makes it all worthwhile. It’s a journey of passion, persistence, and, above all, dedication to helping people look and feel their best."