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5 Hispanic and Latinx Haircare Founders Talk Culture, Representation, and How Their Heritage Influences Their Brand



The founder of The Second Floor Salon, Rogerio Cavalcante, has joined other inspiring Latinx entrepreneurs on a list of prominent figures in the haircare industry.

 "Founding a haircare brand in this industry has been both exciting and challenging. It’s similar to crafting a work of art: you start with a vision and slowly piece it together. From developing unique formulations to navigating the complexities of marketing and distribution, there’s a constant learning curve. But imagining the impact on people’s lives, and witnessing their confidence grow, makes it all worthwhile. It’s a journey of passion, persistence, and, above all, dedication to helping people look and feel their best."

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